Later we will learn about the characteristics

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At what times of the day do you use social networks? What are their interests that you can help with? What are your needs and questions in life? How can your product and experience be useful to them? These are the questions that this fictitious profile, prepared based on the information of your real clients, will answer. It is with the buyer person of your company that your content will be communicated. Although the target audience is important to drive your Marketing decisions, it is superficial, generic and does not delve into human behavior.

However, on social networks you interact with individuals Loan Phone Number List and you need to know them more in depth to establish real communication. This is precisely what the buyer persona is for. Define the most appropriate social networks for the brand Currently there are several social networks, but the brand does not have to be on all of them. Managing multiple profiles at the same time is exhausting, requiring time, staff and resources. It's also often ineffective, because your audience may not even be on certain social networks. So in the end, you may not do well on any network. You must analyze which social networks are the most suitable for your business, your audience profile, your Marketing objectives and the capacity of your team.



Later we will learn about the characteristics of each social network, among the main ones, so you can see which ones align with your strategy. ADVERTISEMENT Plan organic and paid strategies Most social networks started with organic posts only. It was enough to create any type of content for the page to reach a good part of its followers. However, the platforms began to fill with users, which caused changes in the algorithms of the networks, especially Facebook. From there, they began prioritizing the most relevant posts for each person in their feed.