Your role is to help sales teams prove to prospects

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Eventually, this type of information will end up reaching you spontaneously without you having to go looking for it. For example, you will be able to write more suitable scripts for teleprospectors which will take these objections into account.  that your brand is worth their attention by explaining what added value you offer. An effective marketing strategy produces sales by adding value to the brand. To obtain this result, it is therefore essential that the sales and marketing teams work in synergy.


Improving communication between the two services will allow Chinese Malaysia Phone Number List them to have more peaceful relations and achieve their objectives more effectively. As part of a b2b inbound marketing strategy , managing a blog for your buyer personas represents a powerful, but often time-consuming, lever. Have you set yourself a more or less regular publication schedule, but you don't anticipate enough? Do you often find yourself caught off guard without an idea of ​​a topic for your next article, or lacking the time to write it? In this article, find out why it is important to set up an editorial calendar for your b2b blog, and how to get started.




Why establish an editorial calendar? Maintain a consistent editorial line for your target A professional B2B blog will logically cover subjects related to your field of activity and that of your target. However, finding ideas for topics can be complicated, especially after several months of publications: you may have the impression that you have already covered the topics that you could address. Having an editorial calendar allows you to have an overview of what has already been covered or not and thus to understand your content strategy globally .