This means we need to focus

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We could literally write books on each of the topics indicated, we will avoid, in this article, delving further. Contact us for further information. DO YOU NEED CONSULTATION FOR YOUR DIGITAL MARKETING PLAN?When there are marketing goals to achieve, it can be tempting to jump straight to tactics: a website overhaul, a pay-per-click AdWords campaign, an email promotional campaign. But we need to start on the other side of the equation.

Remember: the reason we're doing all of this is to grow your business in the first place.  on revenue management before anything else. Just ask yourself this question: one year from today, what is the turnover you would like to connect to online Job Function Email List marketing? Start there and work backwards to find your digital marketing strategy. Build the right digital marketing strategy step by step based on your objectives.



Objective – Revenues Whether you've received a revenue goal from your boss or you've set a specific goal of your own, you should start looking at a tangible number. For example, let's say your goal is €300M in revenue growth over the next year. 2. Objective – Sales Qualified Potential Customers Next, we need to figure out how many sales-qualified leads we need to get to reach €300M in revenue growth. Setting a qualified lead target requires first answering a few questions.