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To measure the return on investment of a social media campaign, you must be able to make your sales figures and, preferably, your contribution figures transparent, in this way you will be able to contrast what you spent against what you earned. Many entrepreneurs do not like to make their figures transparent and this makes the ROI formula incalculable. If you are open to this information being transparent, then now yes, all the controls must be implemented to be able to track any visitor to social networks who generates one interaction and two.
An three interactions until they become a prospect and a customer, and you must Do this for each social network. In the end you should always know which social network gives you the mere return. . Stay flexible and versatile If you measure the correct data you will have to modify Digital Marketing Service your campaigns, since each metric will give you information to modify what is being done. For this reason, you must be very flexible. Even if a design and a tone and a message work very well, nothing tells you that another couldn't be better and that means allowing yourself.

To constantly try new things. Yes, plan, but don't close yourself off to creativity and flexibility to try new things. . Measure the social impact of your email subscribers Social media is a great, measurable tool for growing your email list. Use a simple email signup form on your Facebook page and make sure your site and landing pages feed data to your CRM so that when you measure social media marketing, you measure the entire cycle. Email is a great opportunity to help attract social followers and new prospects. The ROI of email, when the piece is sent.
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