The abstract into concrete

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They are also willing to make concessions if they can receive products or services that satisfy their needs These consumers need cross-channel experiences to engage and attract them Among the best ways to target this category is to promote new products and trends alongside clear value for money messaging. The balance between cost and quality is essential for them The tireless perseverants.

A those who want to be and have the best Those who enjoy living in the moment It represents 9% of the population They invest in their image and reputation is their priority They value what others think of them and follow the latest Job Function Email List trends They are willing to spend money to maintain a certain status They are tech savvy, very active in Social Media, but they are not convinced by influencers.



For them, experiences are as important as material possessions They are relaxed about their spending habits; they like to test and try new products, but they also do research before the actual purchase Look for premium and well-known brands even if it means spending more money They can be loyal buyers and are fans of rewards, membership and loyalty programs They often prefer brands from which they receive benefits Customized.