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If you have a beauty e-commerce and want to improve your digital strategycontact us, Extera's digital marketing team will be happy to explore with you the objectives and best techniques to increase brand awareness and online sales. Ah, we forgot to tell you that we are officiallyShopfy Expert! GA4 is not an evolution of Universal Analytics, it is a complete revolution. What follows has no intention of being.

A guide to the new Google Analytics 4 (there are already many well-made ones online), nor will we go into more detailed technical aspects in these few paragraphs. What I would like to tell, in an understandable way, in this C Level Contact List article, is why GA4 was born and why it was absolutely necessary. GA3 worked so well! Why change it? Let's start with a brief historical excursus, which can help answer this question.



The previous Google Analytics, although thoroughly updated several times over the years, had its roots in a tool born in the late 1990s , Urchin . Google acquired Urchin in 2005 and transformed it into what became Google Analytics 1 . Let's take a leap into the past: in 2005 Google Analytics looked like this: …and Amazon more or less like this: We are talking about 17 years ago, which is already a long time in itself but in the digital context it is comparable to different geological eras.