Social . Contributed to x% of purchases made.Those signing up/purchasing from social contributed $x.If you have a . Data science team, definitely ask them to review your numbers so it's a little more . Authoritative.Breakdown of site traffictraffic to your website will almost always be a metric people are . Curious about: which platform is driving the most traffic? So in the template, I also . Include a breakdown of site traffic from each social channel (by percentage). If you have . Some ancillary platforms you get super minimal traffic from—maybe you have an old company pinterest .
Board that you don't update anymore—don't feel like you need to include those. You can . Always add an other category to cover all those.Platforms by the numbersfirst, copy this table . So you have one table for each of your ivory coast dataset primary platforms (assuming you have more . Than one). Then, fill them in:number of posts that monthnumber of impressions that monthnumber of . Engagements that monthaverage epp that month (engagements per post; divide the number of engagements by . The number of posts)engagement rate that month (divide the number of engagements by the number .
Of impressions)number of followers (total, not new)there are two rows: one for the raw numbers . And one for the month-over-month change, so people can see how things are progressing. Depending . On how long your social program has been running, you might switch this to year-over-year . Change to account for seasonality.Channel growth at a glancehere's where you'll focus on follower growth. . Each time you fill this out, you'll move the columns to the left (deleting the . Oldest) and add the current month. Pretty simple.If follower growth isn't a primary metric for .
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