You as a marketer and organization

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Then the number of reviews and the score of those reviews are important. You can display all relevant metrics in a report or dashboard. You can use the reporting functionalities from marketing automation software or external tools such as Tableau or ClickView for this. For a complete picture, web behavior and conversion statistics from Google Analytics are often needed. 7. Think of improvements from your insights.

The information from your reports gives you more insights into the behavior of your customers and the success of the campaigns. You can compare the response with previous campaigns. Or you can look at the generated turnover and/or the response during the photo editor campaign. Perhaps there is a benchmark against which you can compare the effectiveness of your own results. Anyway, there is almost always room for improvement.



Now you can test which adjustments in the campaigns lead to better results. That process never really ends. And that is perhaps what makes our profession so cool. The fact that you can test a lot and periodically go back to the drawing board. As a result,  can always grow. Don't just try to get everything out of the data. You can also just approach customers and ask for the cause. 'What did you think of the white paper.